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A smart new Florence address to file away until autumn

A new name joins the luxury behemoths battling it out in Florence

A smart new Florence address to file away until autumn

July 31 2011
Sophy Roberts

In Florence, Four Seasons, Orient-Express (a table on the Loggia at Villa San Michele remains unbeatable) and Rocco Forte (The Savoy) are among the luxury behemoths battling for their share of the euro.

Now it’s the turn of the new St Regis Florence (www.stregisflorence.com; from €439) – centrally located on the Piazza Ognissanti, occupying the requisite palace with Arno views. And while I’m not suggesting anyone of sane mind would visit in August, I’d recommend putting this address away for autumn, when you might not have to queue as long for the Uffizi (where the Francesco Clemente exhibition opens on September 8) or, more importantly, that perfect panino pecorino e finocchiona at nearby ‘Ino.

Pictured: the bar of the Wintergarden at the St Regis Florence.