July 24 2011
Love them or hate them, New York’s Trump family have fashioned themselves as a bona fide hospitality dynasty by strictly following the “bigger, glitzier, more expensive” school of hotel launching and management. Now visible – highly visible – on the Panama City horizon is their newest venture: the 70-storey, super-modern Trump Ocean Club International Hotel & Tower (www.trumppanamahotel.com, starting rates from $279).
Claiming a prime spot on the Punta Pacifica coast (locus of all things grown-up and chic in Panama’s new town), it’s – natch – the “largest and tallest” building in Latin America, with two-dozen-odd floors of hotel rooms and several more containing luxury residences. A 10,000sq ft spa will shortly be on offer (with the gorgeous all-organic Kate Somerville skincare line), as will four restaurants, and a private island beach club, with an 18-hole golf course and a marina to accommodate yachts of various sizes and credentials.
Sure to attract disciples of the bigger-is-better school, it may also prove an ideal redoubt for those happy to explore Casco Viejo, the old town, by day and repair to the comforts of slick, airy dining terraces, artfully constructed tapas and fine wines, butlers and skyscraper views of the Pacific in the evening.