September 18 2010
With more than 200 events featuring 160 international contributors, the London Design Festival (which runs from September 18 to 26 this year) may appear to deliver all that a design aficionado could possibly want. But Tokyobike – the stylish Tokyo-based bicycle company and a design-conscious cyclist’s favourite – has come up with an entirely new spin on the week's design festivities.
The spin – literally – is a jaunt around the capital on one of the company’s sleek bikes (second picture). But this is no mere ride: the journey will be a specially edited tour of the capital’s design hot spots. Routes and stop-offs will vary, but include the revered “Shoreditch Triangle” (a cluster of design shops including SCP, Start, Caravan, Elle Doran and Jasper Morrison), contemporary furniture destination Lee Broom, The Rocket Gallery and Danish textile manufacturer Kvadrat’s art space-style showroom.
Most stops will offer the chance to shop, and each location will be expertly interpreted by tour guide and bestselling design author Max Fraser, who – fittingly – also edits the London Design Guide.
But the journey doesn’t end there – Tokyobike has hand-picked some must-see culinary projects, including Canteen and The Finnish Institute’s pop-up eatery, Hel YES! (first picture; open from September 15 to October 3), where Tokyobikers will admire the best in modern Finnish design as they dine on dishes such as Karelian stew, rye sauce-dipped salmon and liquorice crème brûlée, before heading – possibly rather more slowly – back to the start point.