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Heartbeats by Lady Gaga

A headphone brand gets into bed with Lady Gaga

Heartbeats by Lady Gaga

Image: Hugh Threlfall

November 24 2011
Jonathan Margolis

I have rarely seen a product take off like the Dr Dre-branded headphones from Monster, which I judged pretty fine sounding for a certain type of music, but rather plasticky and cheap. Monster has now got into bed with Lady Gaga, whose supremely silly Polaroid video sunglasses were the laughing stock of this year’s Consumer Electronics Show in Las Vegas. These new Gaga-branded in-earphones, unsurprisingly, are pretty fine sounding for a certain type of music, but rather plasticky and cheap. They will be a huge hit, I’m sure.