Art | Need To Now

Now there’s an added incentive to visit this gallery

A special art-buying opportunity for How To Spend It readers

Now there’s an added incentive to visit this gallery

Image: © John Pasche, courtesy of Eyestorm

March 14 2011
Vicki Reeve

For anyone wanting to start or add to a collection of affordable, limited-edition contemporary art, Eyestorm has been the online “go to” since 1999. It has just launched a revamped, slicker website – with obligatory smartphone technology – that promises to be easier and more pleasurable to use and an altogether more stylish set-up. To celebrate, Eyestorm is offering How To Spend It readers a 15 per cent discount on all its works of art, not just prints – up till Monday March 21.

Featuring signed prints and original works from significant artists and up-and-comers, its portfolio ranges from pieces for as little as £50, and as much as £15,600 (NB: take care to factor in the VAT). A browse here is like visiting an open-all-hours gallery at which the focus is on the curator’s hand-picked works and artists – but without the tired feet and the jostling to get close to the star attractions.

As a Rolling Stones fan, my head’s been turned by John Pasche’s work. He’s the man behind the iconic mouth/tongue logo, which features in some of his tour posters from the 1970s. My favourite (pictured) is American Tour 1972 (Eyestorm’s version printed in 2009; £480, edition of 150), which shows a plane jetting off to the land of milk and honey, aka NYC radiating a halo of sunlight in the distance. But you might go for Rob Carter’s The Maldives photograph (2010; £4,800, edition of 12) – an intense hit of blue seascape that, taken using a revolving lens camera, really draws the viewer in. Or there’s Dan Baldwin’s beautifully unsettling hand-finished silkscreen print with gold leaf and collage, The Future Frontline Renegades of Dead London (2009; £3,300, edition of 15).

Usefully, Eyestorm offers a one-on-one consultancy; there’s also Eyestorm Trade, which deals offline with some of the really big names (Warhol, Hirst etc) and hence prices – which is great for those who are interested in investment art as well as those who want to find that perfect something for the walls of their home.

See also

Eyestorm, Websites